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Welcome to Runyon Marketing’s Blog

this entry has 1 Comment/ in Case Studies / by Christopher
February 26, 2009

Welcome to our blog! A hyper-focused blog on the marketing, and public relations industry. But first, lets break down the meaning of these words.

marketing |ˈmärkiti ng | noun– the action or business of promoting and selling products or services, including market research and advertising.

public relations|ˈpəblik||riˈlā sh ən| plural noun -the professional maintenance of a favorable public image by a company or other organization or a famous person. The state of the relationship between the public and a company or other organization or a famous person.

Both words obviously have different meanings but are constantly being used interchangeably. When it comes to brand awareness and reputation, both words have their place in a creating a successful campaign.  I try to find a variety of marketing and PR topics to bring to light. Some of these topics are current or upcoming trends, case studies that exemplify creative and innovative tactics, and even book reviews that will add on your understanding of the marketing and public relations industry. So I invite you to dig a little deeper into my blog and comment as much as possible to become a part of the conversation. Thanks for visiting.

Tags: Advertising and Marketing, Authenticity, Business, Case Studies, Marketing, Public relations, Social Media, Transparency, Twitter, Web 2.0
(next entry) #1 Transparency and Authenticity in Corporate Communications →